Indian Film Makers in Bollywood gearing up to join 3D race
Two years ago James Cameron's Avatar created storm at the box-office worlwider including India. Recently Vikram Bhatt's 3D horror film Haunted also became a big hit.
Peter Jackson and Steven Spielberg's upcoming film, The Adventures of Tintin: the Secret of the Unicorn, will release in India a month ahead of its US release date. This year's Pirates of the Carribean - On Stranger Tides and Kung Fu Panda-2 both did well in 3D. Michael Bay's 3D action adventure Transformers: Dark of the Moon was also 3D. Then there is Titanic that will release in 3D (2012), Godzilla, Madagascar 3, Ice-Age: Continental Drift, Alvin and the Chipmunks: Chip-Wrecked, A Very Harold and Kumar Christmas, The Dark Knight Rises and The Great Gatsby releasing in the coming months.
Now Bollywood filmmakers are also joining the 3D race to strike gold at the box-office. Filmmakers are excited about the idea too. As 3D technology adds a new dimension to story telling and creative expression.
Earlier films were converted from 2D to 3D but now with demand growing Hindi films are being shot in 3D. Also the technical quality of films have improved and with better content, Vikram Bhatt will make Raaz-3 and Dangerous Ishq, Shirish Kunder's Joker, Ram Gopal Varma's untitled next with Kangana Ranaut, Shekhar Kapoor's Paani in 3D. SRK's RA.One, though not shot in 3D is also in talks to be converted to the 3D format when it releases.
It costs roughly Rs 10 lakh to convert an existing 2D screen to a 3D, while building a separate 3D screen altogether can cost as much as Rs 35 lakh, depending on the technology. City multiplex owners feels that investing in 3D equipped screens is a must.
So as of now, 3D films looks like on a roller coaster ride and is creating a buzz in bollywood.
( Source- TheTimes of India)
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