Indian govt. to promote India as a filming destination &. help film tourism

In a bid to give a fillip to the ‘Incredible India' campaign and cinema as a sub-brand of Incredible India at various international film festivals and markets abroad, the Ministry of Information and Broadcasting and Ministry of Tourism has signed a memorandum in February 2012 of understanding to provide support for film tourism.

Ministry of Tourism will provide budgetary support for identified film festivals and provide a single window clearance for film shooting permissions. It will create a film tourism vertical, promoting India as a filming destination both for domestic and foreign film producers.



The Ministries would constitute a National Level Committee for coordination with various stakeholders for promotion of India as a tourism and film destination. The Committee will initiate dialogues with the State Government and Union Territories within India for development of locations for film shootings.

Last year, the I&B Ministry had tried to integrate the brand ‘Cinemas of India' with the ‘Incredible India' campaign at the Cannes Film Festival.

( Source- The Hindu Business Line)

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